How Alex Hormozi Sold 2.7M Books in a Day | Lessons for Authors

This past weekend, I witnessed something remarkable: Alex Hormozi shattered the Guinness World Record for the fastest-selling book ever—and he did it in just 2 hours. Yep, TWO hours.

Within 24 hours, Hormozi sold 2.7 million copies of "$100M Money Models." At $30 a book, that’s roughly $82 million in a single day. Boom.

Guinness World Record.

Fastest-selling nonfiction book ever. (And yes, only JK Rowling and the Harry Potter series outrank him in any book category.)

Now, before you toss your laptop across the room thinking, “Well, I’ll never compete with THAT,” read on, dear writer, because there’s book gold in his method for first-time authors. You don’t need a billionaire’s budget or a QVC-level sales pitch to take these lessons and write (and launch!) a bestselling book.

In my excitement, I grabbed my notebook and jotted down everything I saw. These aren’t just impressive numbers—they’re lessons you can actually use for your first book.

Why People Buy Books (Hint: It’s Not Just the Cover)

Here’s the thing: books don’t sell themselves. People buy from authors who:

• Solve a specific problem (because who wants another “meh” book on the shelf?).
• Give real value, so readers trust you won’t waste their time.
• Make them know, like, and trust you—quickly. (Yes, a single book can do all three.)
• Offer something extra that makes them feel like geniuses for buying (may have even teared up when he announced the surprise bonuses for buying just ONE book).
• Connect beyond the pages with community, support, or bonus goodies.

Alex had all this—but also added a few easy-to-copy moves that first-time authors can steal right now.

Lesson 1: Show Your Heart (Not Just Your Hustle)

Alex didn’t just sell a book—he shared why he wrote it. His goal? Helping entrepreneurs earn more money and make a positive impact on the world. And yes, he even read a deeply moving letter to prove it.

Watching the live sales ticker zoom like a rollercoaster was thrilling—but his genuine purpose? That’s what made it unforgettable.

People buy from humans, not brands. Be honest. Be vulnerable. Share your “why.” Your readers want to root for you.

Lesson 2: Know Your Readers Better Than They Know Themselves

Alex spent a year studying his audience:

• Hosting in-person workshops in Vegas.
• Digging into their struggles and questions.
• Giving hands-on guidance so attendees could level up fast.

Talk to your future readers. Survey them, DM them, or snoop around online a bit (the nice way). The more you understand their struggles, the more your book will practically sell itself.

Lesson 3: Get Your Audience Excited BEFORE Your Book Exists

Before the book even dropped, Alex threw a free online party that was packed with value:

• Sneak peek strategies from the book.
• Guest speakers showing how they applied his strategies (real people, not robots).
• Live Q&A sessions where questions actually mattered.

Don’t wait for your book to be “perfect.” Start the hype early (yes, even while you’re writing the book). Go live, host a small workshop, or even post a behind-the-scenes video showing your messy writing process and/or your first dump draft. Your future readers love these sneak peeks.

Lesson 4: Bundles Are Your Best Friends

Alex didn’t just sell books—he sold high value bundles:

• Launch guides, cheat sheets, and workbooks.
• AI tools he spent a year perfecting.
• Live virtual events that helped people use his tools effectively.

All that came with 200-book pre-orders.

Give readers more than a book. Add worksheets, mini-courses, or bonus videos. People love a deal that makes them feel like they just found a treasure chest in aisle three of the internet.

Lesson 5: Series = Authority + Repeat Sales

“$100M Money Models” isn’t Alex’s first book. It’s the third book in his 100M series, following "100M Leads" and "100M Offers." Each book hits a different angle of the same core message.

Even if you haven’t written a single word yet, think long-term. One book is fantastic. A series? That’s your secret sauce for authority, momentum, and loyal readers who can’t wait for the next one.

3 Fun, Simple Moves You Can Do TODAY

Even if your audience is small (or just your mom and your dog), here’s how to get started:

1. Start the buzz early: Go live, post a sneak peek, or host a mini workshop teaching a lesson or core idea from one of your chapters.
2. Add a hot bonus: Worksheets, guides, a private podcast, a mini-course, or a downloadable cheat sheet—give readers a reason to buy more than just the book.
3. Get to know your audience...for real: Ask questions, do polls, or chat on Zoom with your dream readers. Their pain points = your book’s gold.

Ready to Start Writing Your First Book (Without Losing Your Mind)?

If you’ve been dreaming about writing a book but feel stuck in the “what do I even write?” phase, grab my “Map Out Your Book in 15 Minutes or Less.”

Think of this as your first leap toward a book that actually sells—no overwhelm, no fluff—just a quick, easy way to get your core book on the page. Your future readers are out there, waiting for your words.

So grab your laptop, notebook, or favorite pen, and let’s turn that brilliant idea in your head into a book that connects, inspires, and gets read. Your story deserves to be shared—and the world is ready for it.

✨ Ready to take the first step? Snag your free “Map Out Your Book in 15 Minutes or Less” and watch your ideas turn into a plan that sells: [grab it here]