The Big Myth About Book Sales (and Why It’s Totally Wrong)

What if the biggest lie you’ve ever heard as an author is that your book has a “shelf life”?

That after six months, your book’s selling power vanishes—like yesterday’s trend?

A coach I respected once told me exactly that.
So I stopped promoting my book.

Big mistake. Huge.

Years later, a book marketing guru said something that changed everything for me:

“Your book is never old as long as there’s someone who hasn’t read it.”

And it’s true.

My book still sells, year after year.
I still get invited to speak at conferences, appear on podcasts, and be featured by book bloggers.

That’s when I realized something every writer needs to know:
Having a book isn’t a one-time event—it’s a timeless asset.

The Power of Longevity in Book Marketing

Let’s take Twilight as proof.

First published in 2005, it’s celebrating its 20th anniversary this month—and fans are still buying new editions, throwing themed parties, and dressing up as their favorite characters.

Two decades later, readers are still obsessed.

So what does that tell us?

• Stories don’t expire.
• Books can continue to find new life.
• They have the power to endure long after their debut.

If you’re an aspiring author or business owner dreaming about writing a book, this is your reminder:
A book isn’t just a moment—it’s momentum.

How to Keep Your Book Alive Year After Year

If you haven’t published yet, start imagining what you could create for your readers beyond the pages of your book:

🎁 Create a “bookmark bar” (DIY or digital) to delight fans.
☕ Offer Starbucks gift cards or themed prizes for launch giveaways.
🎲 Host trivia or challenges inspired by your book’s story or themes.

When my nonfiction breakup book came out, I turned its core message into a set of relationship-themed playing cards—questions about love, heartbreak, and healing. They were a huge hit.

Women around the world wrote to tell me how the cards sparked fun, healing conversations over wine nights and girls’ getaways.

I also made bookmarks, stickers, and tiny gift bags to hand out at women’s conventions.

Because gifting? That’s my love language.
And honestly—it was pure joy.

So whether you spin off products, make playful reader gifts, or host an online celebration, remember this:
👉 Your book isn’t a one-and-done moment.
It’s an evergreen experience that keeps giving—when you let it.

How to Write a Book That Lasts

If you want a book that stands the test of time—one that continues to grow your audience, authority, and income—here’s the secret:

Start with clarity, connection, and a strong plan.

And that’s exactly what we’ll do inside my free 3-day challenge:

✨ It’s Time to Write Your Book (Nov 5–7)

In just three days, you’ll:

• Find your million-dollar book idea
• Plan your bestselling book (before you write a single word)
• Learn the publish, promote & profit secrets no one tells you

This is the place to be if you’ve been thinking about writing a book but haven’t started yet.

⚡ Don’t miss out—the next live round won’t happen until 2026!

👉 Grab your spot right here.