The #1 Way to Get People to (Actually) Read Your Content

The #1 Way to Get People to (Actually) Read Your Content

Are you tired of working so hard on your newsletter only to hear crickets? Are you frustrated trying to figuring out how to get more people to open your emails? Do you struggle with coming up with content every week that people actually want? 

It can be overwhelming, confusing, and down-right frustrating to get people to read and engage with your writing. You know you have important, valuable information to share, so why can't you get them to click on your blog, Instagram post, or newsletter? 

Here's the #1 reason content isn't getting read, liked, or shared: 

You haven't captured their attention from the get-to.  

How do you do that? 

With an eye-catching headline.

Your headline is your one chance to reach people who have a million other things on their minds. People who didn't wake up in the morning thinking about money mindset, or how to be more confident, or about cooking healthy. 

80% of people will read a headline, but only 20% will read the content. 

Write a catchy headline, and you'll capture more readers.

A hot headline can boost your traffic by 500%. 

It can draw in your ideal audience like shoppers at a 70% off shoe sale and make then want to know more. A great headline will attract the right people who are more likely to buy your products and services.

So how do you write a compelling headline?

Here's are 5 attention-getting headlines that work:  

1. Use numbers.

Numbers and list posts are always popular. And it promises to be a quick and easy read for your audience. Try going with an unusual number for more interest. 

• 17 Tips to Write Blogs that Wow
• 9 Surprising Ways to Boost Your Immune System
• 11 Delicious Recipes That Help You Lose Weight

2. Share insider secrets.

Everyone wants to be in on a good secret. More importantly, if it's a great one, they'll share it with others!

• Top Dating Secrets: What Every Woman Needs to Know
• What Nobody Tells You About Starting a Business
• The Secret to Raising Happy Kids

3. Stir up curiosity. 

Get them curious and they’ll click on your content to find out more.

• [hot headline] + (# 3 is unbelievable)
• [hot headline] + (# 5 may surprise you)
• [hot headline] + (#8 is truly mind-blowing)

Just make sure you deliver the goods. 

4. Give a "How-to."

A "how-to" post will always work if you speak directly to a specific desire or problem your ideal reader has.

• How to Cook Easy Vegan
• How to Write a Month's Worth of Content (in Less than 30 Minutes)
• How to Get Michelle Obama's Arms

5. Ask a question.

• Are You Tired of Diets that Don't Work? Read this…
• Can You Make Irresistible Chocolate Chip Cookies Like These? 
• What's Holding You Back from Your Dream Job? 

Speak to where your reader is at right now.

• What do they want?
• What do they struggle with?
• What keeps them up at night?

Make a list and then play around with these five headline suggestions. Pay attention to which ones get the most engagement. Then, rinse and repeat! 

You got this, my friend. Let me know how it goes!

P.S. Do you want more eye-catching headline templates and sizzling content ideas? Grab your FREE 120 Story and Content Ideas that Stick guide and easily create a month’s worth of content in no time!

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